Certified Data 360 Consultant Practice Questions & Answers • ExamPrepare

60 questions in this view

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Question 1

A Data 360 Consultant wants to create a new segment in Data 360.

What are the available options for segmentation criteria?

Only direct attributes and calculated insights
Direct attributes, related attributes, and calculated insights
Direct attributes, related attributes, calculated insights, and streaming insights
Only direct attributes and related attributes

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Question 2

A Data 360 Consultant wants to activate a segment on the Unified Individual object.

Which steps are required from ingestion to activation?

Data → Data Lake Object → Map to Data Model Object → Identity Resolution & Unification → Segmentation → Activation
Data → Data Lake Object → Map to Data Model Object → Identity Resolution & Unification → Activation
Data → Data Lake Object → Identity Resolution & Unification → Segmentation → Activation
Data → Data Lake Object → Map to Data Model Object → Activation

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Question 3

Northern Trail Outfitters has customer data in three separate systems. Each system uses a different unique internal identifier for the same individual. However, all three systems consistently capture a common Loyalty Program ID for every customer.

Which feature should a Data 360 Consultant use to link these records into a single Unified Profile based on this shared external ID?

Create an Exact Name and Email match rule.
Configure a Party Identification match rule.
Implement the Exact Phone Number match rule.
Use the Internal Organization match rule.

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Question 4

A Data 360 Consultant is explaining the behavior of Data 360 sandboxes to a project stakeholder. The stakeholder wants to know what happens to the data configurations when a sandbox is refreshed.

What is copied from the production org to a Data 360 sandbox during a standard refresh?

All customer credit card information and sensitive personal passwords
Only the metadata, such as data model object (DMO) definitions and mappings
A direct and real-time connection to the production data lake for live querying
Every single row of historical engagement data from the last 10 years

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Question 5

How does Data 360 handle an individual's Right to Be Forgotten?

Deletes the specified Individual and records from any data model object/data lake object related to the Individual
Deletes the specified Individual record and its Unified Individual Link record
Deletes the records from all data source objects, and any downstream data model objects are updated at the next scheduled ingestion
Deletes the specified Individual and records from any data source object mapped to the Individual data model object

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Question 6

A Data 360 Consultant wants to ensure that every segment managed by multiple brand teams adheres to the same set of exclusion criteria that are updated on a monthly basis.

What is the most efficient option to allow for this capability?

Create, publish, and deploy a data kit.
Create a reusable container block with common criteria.
Create a nested segment.
Create a segment and copy it for each brand.

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