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Marketing Cloud Engagement Consultant Practice Questions

Salesforce Certified Marketing Cloud Engagement Consultant

Read questions, check verified answers and discuss the reasoning. Use reading options to shape your revision, or switch to the simulator for timed practice.

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Question 1

Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.

Which option should speed up the delivery while meeting these criteria?

Select an answer above, then submit your vote. Reading or practicing does not cast a vote.

Question 2

Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.

What could be the reason the customer received the email through MCC?

Select an answer above, then submit your vote. Reading or practicing does not cast a vote.

Question 3

A customer wants to send SMS messages as part of a journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.

Which solution should a consultant recommend to meet the criteria?

Select an answer above, then submit your vote. Reading or practicing does not cast a vote.

Question 4

Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer's email address [email protected].

Which email address would appear as the From Address for the automatic reply to the customer?

Select an answer above, then submit your vote. Reading or practicing does not cast a vote.

Question 5

A financial services customer wants to send emails to customers who log in for the first time on a new IP. The message should be deployed as fast as possible due to its sensitive content. The message contains information related to the login IP.

What should a consultant recommend to deploy the email?

Select an answer above, then submit your vote. Reading or practicing does not cast a vote.

Question 6

A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces that were overwhelming email servers. Most were from small companies they do business with.

Which step should the customer take to move those subscribers back to 'Active'?

Select an answer above, then submit your vote. Reading or practicing does not cast a vote.