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Exam overview and study plan

Marketing Cloud Engagement Specialist Practice Questions

Salesforce Certified Marketing Cloud Engagement Specialist

Read questions, check verified answers and discuss the reasoning. Use reading options to shape your revision, or switch to the simulator for timed practice.

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Question 1

A healthcare company imports its patient portal registrations at the parent level business unit (BU). The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.

What should the marketing team do in Automation Studio to ensure data is available at the child BU level? 

Select an answer above, then submit your vote. Reading or practicing does not cast a vote.

Question 2

Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.

Which setting should the Marketing Cloud email specialist configure in a send to identify the line of business sending the message?

Select an answer above, then submit your vote. Reading or practicing does not cast a vote.

Question 3

Northern Trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.

Which solution should make locating appropriate images easier?

Select an answer above, then submit your vote. Reading or practicing does not cast a vote.

Question 4

A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program.

Which action should the retailer take to ensure deliverability is not impacted?

Select an answer above, then submit your vote. Reading or practicing does not cast a vote.

Question 5

The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.

Which best practice should they follow to uphold their sender reputation?

Select an answer above, then submit your vote. Reading or practicing does not cast a vote.

Question 6

The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing scenarios.

Which feature should the team use to easily segment the data extension?

Select an answer above, then submit your vote. Reading or practicing does not cast a vote.